Tommy Now is getting serious — about the environment, waste and even the show format.
This latest London outing, a three-way collaboration with Lewis Hamilton and H.E.R., was a lower-key affair than in the past, with no spinning acrobats, disco roller kids or Formula One cars and tires to stroke or pose in front of. There were no selfie-ready backdrops on Sunday night, no pre-show grazing or guzzling like in the past.
“We’re trying to push everything, using modern fabrics — recycled cotton and denim, organic cotton, plant-based fabrics. All our down is vegan, and we just got an award for all the vegan shoes and boots we do,” said Hamilton, adding that up to 75 percent of the collection was sourced more sustainably for spring.“I wish that we’d met earlier, started this earlier, because we’d be further ahead in the game,” Hamilton added. Inclusivity is another one of his priorities.
Some things don’t change though, and an all-star, cross-generational cast of models walked the runway: Naomi Campbell opened the show dressed in a roomy yellow and white tracksuit designed by Hamilton and made from plant-based fabric, while Karen Elson, Erin O’Connor, Winnie Harlow, Yasmin LeBon, Jodie Kidd, Jourdan Dunn, Lottie Moss, Lucas Jagger and Luka Sabbat also took part.
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