Joyner has often been described as the voice of the black community, a perennial stop for candidates on the stump or celebrities plugging their latest venture. NBCBLKIgnite
Neil Foote is the former director of communications for the Dallas-based Reach Media, the media company Joyner formed in 2001. It is now majority-owned by Cathy Hughes’ Urban One media company.
“[Tom Joyner] doing that over and over, every election cycle built up to [former President Barack] Obama's second term,” he said. “I think that was our most successful campaign.” Oscar Joyner recalled stories of listeners who learned of life-threatening health issues upon visiting a health fair as part of Joyner’s “Take A Loved One To The Doctor,” day.
Joyner, who could not be reached for comment, told CBS recently that his morning show faced reduced advertising revenue which translated into a reduced paycheck. He now will focus primarily on his Tom Joyner Foundation, which has raised more than $65 million to support students attending Historically Black Colleges and Universities.
Kevin Ross, founder of RadioFacts.com, says today’s DJs will have to go beyond the radio mic to get the word out.
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