EXCLU: Tom Brady, the star quarterback, has given paltry amounts to his own charity, but the foundation gives big to his for-profit company.
Other donations included $10,000 each from the NFL Foundation, Fox Sports , and Federico Laurencich, a helicopter pilot in Costa Rica, where Brady and Bündchen owned a hilltop mansion.
As part of its filings with the state of Massachusetts, the nonprofit has also presented a glimpse into the finances of TB12, Inc., which it lists as a related organization to the TB12 Foundation. The for-profit nutrition and wellness company sells things like a $160 vibrating “pliability” roller, $60 plant-based protein powder, and $200 sessions with its body coaches.
In 2017, TB12, Inc.’s net assets jumped to over $5.72 million before dropping to $3.62 million the next year. In 2019, the records show, TB12, Inc.’s net assets plummeted to $176,435 and a year later had a negative balance of $7.41 million. Before the reported negative balance, Brady was under fire during the COVID-19 pandemic when it was revealed TB12, Inc. received nearly $1 million in loans from the federal Small Business Administration’s Paycheck Protection Program. Data from the SBA shows TB12, Inc.’s loan of $960,000, which the company claimed would support 80 jobs,
In 2021, according to tax forms, that mission included helping “individuals through our scholarship program” and serving student athletes from high schools in Brockton and Malden, Massachusetts.
The foundation, they added, receives backing from individual and corporate donors, fundraising dinners and auctions, a grant from the NFL Foundation, and proceeds from Brady’s events and endorsements.Still, Brady’s personal funding of his own charity appears limited.
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