To Salahuddin Ayub, being cost-of-living minister is a ‘do-or-die’ job

To MyDSA_official, being cost-of-living minister is a ‘do-or-die’ job

He remembers his peers telling him from the first day he clocked into office that the ministry “might be a Waterloo” because so many people’s lives and livelihood depend on the direction he takes it. “If you don’t perform, this will be your last ministry,” he told Malay Mail in a recent interview at the Companies Commission of Malaysia headquarters here.

As of March 12, more than 1,500 eateries, including fast food giants like Domino’s Pizza, McDonalds, A&W and Burger King are part of the ministry’s efforts to make meals more affordable to low-income earners and their families. In a spin-off of the “Rahmah” series is “Jualan Rahmah, another programme by Salahuddin’s ministry, which offers basic essential goods at a discounted price. Current participants of this initiative include Mydin, Speedmart 99, KK Mart and Aeon Big.

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