.AERIN and LOVESHACKFANCY threw a Valentine’s Day-themed party with plenty of XOXOs to celebrate their collaboration.
Valentine’s Day arrived early last night in the West Village at the just-opened American Bar, which was transformed into “Café de Cupid” to celebrate the collaboration of Aerin and LoveShackFancy—a collection of hair accessories and beauty products.
“We are totally opposites in some aspects,” LoveShackFancy’s Rebecca Hessel Cohen explained. “I am wild and spontaneous while Aerin has such style and elegance, but we both love entertaining and bringing together generations of women and that made working together so fun!” For beauty, Cohen and Lauder collaborated on the Wild Geranium scent in both a hair mist and eau de perfume formula. “I grew up loving geraniums,” Lauder said, smiling. “My mom actually used to give them out as party favors for my birthdays.” Last but not least, the two launched a lip gloss in the most subtle shade of blush pink, one that adds an everlasting shine without overdoing it.
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