Tinder use in Cape Town reveals the paradox of modern dating

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Tinder use in Cape Town reveals the paradox of modern dating
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Study finds use of the app is a mundane, everyday occurrence, which could make relating intimately harder

more than 400-million times, producing 55-billion matches, a compelling impact on a lot of love lives.Exploring what it means to use Tinder for the individuals in my study, I found the app was regularly deleted because of an accumulation of disappointments, such as missing a “spark”, excitement thinning out and being “ghosted” .

Thirty-two-year-old PhD student Johana , for instance, had been on and off Tinder for years, but continued mustering hope of a meaningful connection. Most of her dates had been mediocre or disillusioning. One looked nothing like his profile picture, another was much shyer offline than on and others were pushing for sex. Then suddenly she found herself on a captivating eight-hour date.

She said she now simply used Tinder as a means to connect and potentially have a “fun experience” that may or may not evolve into something worthwhile. Concluding that her directness on Tinder was interpreted as neediness by men, it seemed restraint might avoid further frustration and rejection. This affected how she chatted, the types of meetings she arranged and her biography, now briefly describing her as wanting to meet new people.

However, grand romantic ideals seem to be replaced by uncertainty and strategies of detachment. The app’s mostly vacant assurance of romantic magic helps explain why many users insisted Tinder makes matches that lack meaning and “realness”.

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