Tim Hortons was caught spying on app users for over a year, and in returns, consumers will get a free coffee and baked good.
, that is exactly what Tim Hortons is offering as a settlement for claims on spying on app users’ location data for over a year. It’s a truly extraordinary solution.A group of class action lawsuits allege that the fast food chain illegally gathered geolocation data provided by the Tim Hortons app from April 2019 to September 2020. Recently, affected users began receiving an email about the settlement.
According to the email, the proposed settlement agreement includes free coffee and a free baked good for eligible app users. Additionally , Tim Hortons agreed to permanently delete any location data about group members. The email also explains that the free hot beverage has a retail value of $6.19 CAD plus taxes. Meanwhile, the free baked good has a retail value of $2.39 CAD plus taxes. So, in reality, 18 months of your location data is worth about $8.50 in Canadian dollars.We’re pleased to have reached a proposed settlement, subject to Court approval, in the four class action lawsuits in Quebec, British Columbia and Ontario involving the Tim Hortons app.
The app suggested that it would only track location data when it was open. This turned out not to be the case. The app would track users everywhere they went as long as their devices were on. Tim Hortons could use the data its app gathered to infer where users lived, worked, and traveled. The app even generated “events” in some instances. This would happen when users visited a Tim Hortons competitor, a sports venue, their home, or their workplace..
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