TikTok Tests AI Virtual Influencers for E-commerce Amidst Rising Concerns

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TikTok Tests AI Virtual Influencers for E-commerce Amidst Rising Concerns
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Looking toward the future rollout of this AI feature, foreign media highlight the need for TikTok to navigate user sentiment carefully.

would create a digital celebrity persona for merchants, acting in ads based on scripts and store recommendations. However, the project raises concerns about competition with human creators and potential user backlash.is not ready for primetime, generating fewer sales than real influencers. They believe AI will ultimately complement, not replace, human marketing efforts.

The platform previously rallied users to lobby Congress against a potential ban in the US. Given this delicate situation, TikTok must ensure these AI influencers don’t alienate their human base.Gizmochina brings you the best of Chinese Tech from emerging smartphone companies, innovative startups, to crazy smart home products and revolutionary technologies.© 2024 Gizmochina | All rights reserved | If you buy something via one of our affiliate links, Gizmochina may earn a commission.

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