.tiktok_us shopping is real and in pilot tests across the U.S., U.K. and, soon, Canada with brands like Kylie Cosmetics.
The retail tech company is no stranger to social commerce, as it already works with Pinterest product pins, Facebook Shops and Instagram Shops. But with TikTok — an emerging social heavy weight, especially among Gen Z consumers — there seems to be a different level of excitement.
The proposition has immediately generated interest, at least among high-profile TikTokers like Kylie Jenner, who revealed that Kylie Cosmetics will be among the first to directly sell through the video-sharing network. Meanwhile on TikTok, its interest in shopping has steadily progressed over an array of retail-related moves, including a shoppable hashtag challenge in 2019 and commerce partnerships with brands and retailers like Levi Strauss & Co. and Walmart Inc. The latter worked with TikTok on livestream shoppingtesting in-app shopping
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