The trend is created exactly as it sounds.
When it comes to makeup—aside from a little foundation, concealer, and possibly some faux freckles or blush—our nose can be largely overlooked. Instead, we’re often taught to contour our noses so that it gives the appearance of taking up less room on our faces.
TikTok’s latest makeup trend however, does the opposite of that. Nicknamed appropriately, “scrunch makeup”, the look is created by applying eyeshadow directly onto the nose, and then scrunching your nose and dabbing on powder, which leaves abstract impressions on the face. Creators are designing whole looks around the shape created through their own nose crinkles.
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