TikTok has officially opened up its 'self-serve' platform that lets companies buy and manage ad campaigns directly, a move to lure the ad dollars of small and medium-sized businesses.
TikTok has officially opened up its "self-serve" platform that lets companies buy and manage ad campaigns directly, a move to lure the ad dollars of small and medium-sized businesses.
The company said it's also providing $100 million in advertising credits to small businesses, which it said "are uniquely at risk as local economies ceased activity in efforts to protect public health." The announcements come during a stormy time for TikTok. Secretary of State Mike Pompeo told Fox News on Monday the U.S. is "looking at" banning TikTok and other Chinese social media apps amid rising tensions between the U.S. and China.TikTok has officially opened up a "self-serve" ad platform that lets companies buy and manage ad campaigns directly, a move to lure the ad dollars of small and medium-sized businesses.
The platform could help put TikTok on a more even playing field with competitors when it comes to small and mid-sized business' ad dollars. Major online advertising platforms like
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