TikTok has been in the crosshairs of U.S. regulators for years now. Through it all, the company has maintained a low profile. But now that lawmakers are considering rules to outlaw the app, it has a new game plan: Step out of the shadows.
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Through it all, the company has maintained a low profile in Washington, keeping its confidential interactions with government officials under wraps and eschewing more typical lobbying tactics.But as talks with the Biden administration drag on, pressure on the company has arrived in waves from elsewhere. Congress, state lawmakers, college campuses and cities have adopted or considered rules to outlaw the app.
TikTok is at the center of a geopolitical and economic battle between the United States and China over tech leadership and national security. The outcome of TikTok’s negotiations with the U.S. government could have broad implications for technology and internet companies, shaping how freely digital data flows between countries.
The proposal, though, has yielded little response from the panel, Andersen said. TikTok said it had asked about the status of the panel’s review in numerous emails and received little response. The company’s officials learn about the administration’s thinking on the proposal only through news coverage, they said.
On Tuesday, Sen. Josh Hawley, R-Mo., introduced a bill to ban the app for all American users after successfully passing a bill in December that banned the app on all devices issued by the federal government. In a 24-hour visit to Washington last week, Chew held four back-to-back 90-minute meetings with think tanks like New America, academics and public interest groups such as Public Knowledge. In the company’s temporary WeWork suites near Capitol Hill, Chew and Andersen outlined the promises in Project Texas in a presentation with graphics on how the data is stored in Oracle’s cloud and TikTok’s appointment of a content moderation board and auditors.
As part of its more aggressive public relations offensive, TikTok has invited journalists to Los Angeles this month for a first-time tour of what it calls its “transparency and accountability center,” a physical space where it shows how humans and technology moderate videos on the platform.
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