Writer Amanda Mitchell (lochnessmanda) calls it 'the most humble of perfume notes.'
. “What’s really wild about this phenomenon,” says Vernon, referring to the contempt that rose fragrances often receive, “is that everyone’s grandmother who chose a chypre scent probably did so in an attempt to wear something young, sexy and avante-garde.” These young and sexy women obviously grew older, says Vernon, and so the negative association came to be.
Up until now, the rose suffered from a serious lack of imagination and innovation. But one of the main reasons why it's setting tongues wagging again is the way perfumers are pairing it with lighter, fruitier notes, which make the typically quite cloying rose much more wearable. I’ve noticed perfumers making a beeline for tangy citrus notes like bergamot and grapefruit to make an almost effervescent, sparkling fragrance that isn’t too sweet.
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