Facebook’s woes have hit the value of its ‘brand’, as measured by Brand Finance. It’s now ranked 14 – behind rival TikTok.
have stayed the world’s top two brands – but Amazon has taken the crown as the world’s most valuable.
It also measures ‘brand strength’, which is a separate but related score out of 100 combining marketing investment, brand equity and a company’s performance. Google topped the list as the strongest brand with 93.2, ahead of YouTube and Swiss telco Swisscom .Facebook fell from seventh – and a valuation of more than $US100 billion – to $US58.8 billion, behind US retailer Home Depot.
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