TikTok announced in May it had dedicated $6 million to pay the creators of filters. Now, it’s lowering eligibility requirements and changing the payment structure for the Effect Creator Rewards program.
TikTok is making major changes to its creator fund for the people who make the app’s viral filters and effects. The fund sets aside $6 million to pay creators of effects on TikTok — aesthetic filters, mini-games, and more — that regularly go viral on the platform and become trends in their own right.
This could help budding effects creators with moderate success join without needing a hugely popular footprint. The program is the first pool of money TikTok has created to pay effects designers — previously, creators were making filters essentially for free.
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