TikTok has matchmaking service for staff to play cupid for co-workers

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TikTok has matchmaking service for staff to play cupid for co-workers
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Meet Cute on company’s intranet allows employees to advertise family and acquaintances to colleagues

TikTok has an internal matchmaking service for employees to introduce their colleagues to friends and family members, it has been revealed.

The channel, called Meet Cute, sits on the workplace tool used by thousands of TikTok employees around the world for document hosting, video conferencing. It also helps people find a potential romantic partner from among their colleagues., employees can advertise their family, friends or acquaintances to colleagues, with a feed of posts that show information that typical dating apps would show, such as height and weight.

The channel has a note that warns employees to not post the personal information of staff and a reminder that it is for introducing individuals outside of the company to ByteDance employees. ByteDance in China has not been shy about its attempts to be a matchmaker for employees. There have been previous internal matchmaking services, one titled the 175 Project. According to the Chinese language news outlet, other tech platforms such as Alibaba, Meituan and Huawei provide dating forums or matchmaking services to their employees.

TikTok employees who spoke to Forbes said the company’s attempt to facilitate matchmaking felt like an “encroachment on personal boundaries”.

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