The move is the latest US effort to crack down on the popular social media platform, which has been the subject of a slew of recent state bans over fears the app could be used by the Chinese government to censor content or spy on Americans.
federal employees from using Chinese app TikTok on government devices appeared set to become law, threatening to deal a blow to the company’s reputation and scare off advertisers even if it will not affect many users, experts said.
While the new federal ban is not expected to put a significant dent in TikTok’s estimated 130 million US users, experts consulted by Reuters said the measure could damage the company’s reputation, which could in turn scare away valuable advertisers. The ban was tucked into a massive omnibus measure to fund US government operations that is expected to be voted on this week and then sent to President Joe Biden for his signature. The bill gives the White House Office of Management and Budget 60 days “to develop standards and guidelines for executive agencies requiring the removal” of TikTok from federal devices.
“The ban is minimal, extraordinarily minimal on the overall TikTok user base,” said Matthew Quint, a brand expert at Columbia Business School. “The question is more, ‘will this action get the ball rolling to create a bipartisan movement to fully ban the service because of a potential threat to national security?'”The proposal last week won the backing of Democratic House Speaker Nancy Pelosi and House Republican Leader Kevin McCarthy.
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