While Instagram copies TikTok, TikTok might be copying Instagram.
says that the Social team oversees “User Profile, Story, Inbox, Messaging, Follow, Like, Comment, Tag, etc.” Add all that together, and you have ... a messaging app! An extremely Instagram-sounding messaging app, at that.
Ultimately, it appears that while the rest of the industry chases TikTok’s vertical video, creation tools, and seemingly magical algorithmic feed, TikTok is going to try and build the rest of what makes those other apps work.
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