I am a Seattle Content Creator. My blog and social media channels Emma's Edition encourages others to create their own experiences in style, one adventure at a time. As a fashion and lifestyle creator, I share everything from style tips to my journey as a content creator. I am the host of the Creative Edition Podcast.
Creator commerce continues to evolve, with TikTok integrating with LTK, one of the top influencers and social commerce platforms that connect creators, shoppers, and brands. LTK informed a segment of their influencer community that the LTK x TikTok Alpha Program launched last week. A select group of content creators can now link their LTK affiliate links to their videos on TikTok.LTK and TikTok also shared with their creator community that this is a test for the platforms.
Many creators in the webinar reported having never heard of comment anchors before. The TikTok Creator Marketplace Comment Anchor allows creators to add and pin a clickable link in their comment section. Instead of advocating an audience click the link in the bio, the platforms are encouraging creators to get their audiences to stay on the piece of content and click the link in the comment section.
Content creators in the LTK x TikTok Alpha Program can add their LTK affiliate links under"Content disclosure and ads".New Chrome, Safari, Firefox, Edge Warning—Do Not Shop On These Websites
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