Tiger Woods is launching a golf and 'athluxury' line called Sun Day Red collection with men's apparel and lifestyle products.
The golfer has been teasing the collection for months, starting in February with the Genesis Invitational tournament, which he hosted, as well as at the Masters last month. Woods will also wear the line at the PGA Championship at Valhalla Country Club in Louisville, Ky., slated for May 13-19., Woods announced in January that he was severing ties with the brand. A month later, he said that in partnership with TaylorMade, he would be creating the stand-alone Sun Day Red collection.
The first release, which will be men’s only, is called “The Hunt,” and will be a preview of the colors he will be wearing at the Louisville tournament, one of golf’s four majors. The Hunt is intended to capture “the spirit of competition, chasing one’s passions, and the camaraderie that fuels it all,” the company said.
Additional menswear releases will drop later in the month and a small women’s collection will be offered next year with a full launch expected in 2026. Footwear and kids’ lines are also planned for the future. The brand also plans to broaden its presence through wholesale expansion in key markets outside of North America, the company said.“We have been eagerly awaiting this moment since our brand was first announced in February 2024,” said Brad Blankinship, president, Sun Day Red.
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