Tiffany Exec Alexandre Arnault Turned His CryptoPunk NFT Into a Piece of Jewelry

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Tiffany Exec Alexandre Arnault Turned His CryptoPunk NFT Into a Piece of Jewelry
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The one-off pendant, set with a sapphire, ruby and yellow diamond, mirrors the NFT in his Twitter profile picture.

about venturing into the metaverse “bubble.” As the company’s majority shareholder since 1989, the elder Arnault knows a thing or two about investing in new platforms and marketplaces. “It can undoubtedly have a positive impact—if it is well done—on the activity of the brands, but it is not our objective to sell virtual sneakers at €10,” the tycoon toldHowever, in the past year, a number of the French conglomerate’s brands have entered the metaverse.

Louis Vuitton, for example, launched “Louis the Game” last August in which players could collect NFTs in celebration of the brand’s 200th birthday. Dior’s clients can create and customize avatars in Ready Player Me, a platform that connects to over 300 games and applications. And it’s clear that Alexandre is interested in what the space has to offer.Whether or not we can expect to see a collection of Tiffany & Co. NFTs anytime soon is the real question here.

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