Three things to know about APPIES Malaysia Marketing Awards & Festival 2019
APPIES Malaysia chief judge Adam Wee Abdullah said campaign goals cannot just be results driven. — Picture courtesy of APPIES Malaysia
“This is what marketers should get onto, as opposed to ideas that provide short-term bursts to the top-line,” Wong said. “The advertising and marketing fraternity need to get better at data collection, curation, and analysis. More importantly, they also need to learn, understand, and adhere to data governance,” Adam said.
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