Quote of the day:
Guy Kawasaki has so many memories of Steve Jobs, a memory card in my video camera ran out of room to store them all. Fortunately, I had a second one because I had a lot of ground to cover with the bestselling author of 15 books and former Apple Macintosh evangelist.
While there are many lessons Kawasaki learned from his most influential boss, Steve Jobs, we focused on three crucial lessons that relate to leadership and communication.Although your customers will candidly tell you what they want from your current product or service, they cannot show how to revolutionize a product or category, says Kawasaki. “If you asked an Apple customer in the mid-eighties what they wanted, they would have said a better, faster and cheaper Apple II.
Kawasaki’s advice is to focus on the purpose of your company, not the product. For example, Kodak was in the business of preserving memories—not applying chemical to film. As a result of focusing on the product and not the purpose, Kodak missed the innovation curve to digital. “If you worked at Kodak and you asked customers what they wanted, they would have said ‘faster film with deeper colors.’ Nobody would have told Kodak to stop using film and go digital,” says Kawasaki.
A story is different. It’s about two guys in a garage who grew frustrated with computers that were too expensive or inaccessible to the average person. They decided to make a smaller and cheaper computer they could afford. They called their company Apple. That’s a story.
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