Threads is perfect for celebrities comforted by the sterility of Instagram and not yet ready to take on the algorithmic bedlam of TikTok.
Twitter’s kooky early days were mostly due to none of us having much experience with social media. The joke from skeptics at the time was something along the lines of, “Why do I care what someone had for lunch?” And we didn’t care! But we still got to know! Tom Holland spent four weeks in Wales. It’s such useless information that the true innocuousness of it is charming. He isn’t telling us to sell us anything or promote a tour.
It’s just where he is going to be. It’s as useful as a text from your dad alerting you to a sale on frozen peas at your hometown grocery store. Copy that.And even though things smoothed over in the following years and celebrity brands coalesced around their social media personas, that lawlessness still sort of remained in the DNA of the platform. In 2015, Kylie Jenner was stillrecommendations for a Chinese tutor in New York City.
The early days of Threads have none of this chaotic delight; it is decidedly filtered, which makes it decidedly less appealing. The speed at which celebrities hopped on this new horse, like I said, feels suspicious. It isn’t their first rodeo. They know how to lasso in followers based off of user engagement data. I am not on social media to learn about tour dates or upcoming movies. I want to steal small glimpses of celebrities’ weird, contradictory, and boring selves, but Iover.
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