SAN FRANCISCO, July 4 — Threads, Meta’s alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. “What a year,” Meta...
Threads : Meta’s answer to X hits 175 million users on first anniversary, but struggles with ‘lack of unique identity’
Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk’s purchase in 2022.This was the latest in a long line of chaotic announcements by the mercurial Tesla founder and Zuckerberg tried to seize the moment.
Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future. “A year after launch, we know what Threads isn’t, but we don’t know what it is,” said Emarketer principal analyst Jasmine Enberg.
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