Threads is supposed to be a friendlier Twitter. Good luck with that!
With a fast-expanding user base and support from its parent company, Threads appears destined to stick around for a bit. And while there’s opportunity for Meta, its new social network is not without risk. In its pursuit of cultural relevance and added revenue, Meta has opened itself to distraction in its fight against TikTok. Threads may also dilute its core apps, weakening their network effects. Here are four opportunities, and two big risks, to consider.
” posts. In doing so, it left a void that helped the entertainment-centric TikTok rise. Then, in 2020, Meta introduced Reels, making public content core to its apps again. Now, with Threads, Meta is creating another app for public content consumption, diluting the appeal of its core apps as it wages war on TikTok. Instagram head Adam Mosseri said Threads is for conversations, while Instagram is simply for posting, but the distinction is so subtle it’s almost meaningless.
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