Defining the News
This photograph taken on March 7, 2024 in Nantes, shows the logo of US social media platform Threads, of US company Meta. Threads, Meta's alternative to X , on July 3, 2024 has hit 175 million monthly users a year after its out-of-the-blue launch. Threads, Meta’s alternative to X , has hit 175 million monthly users a year after its out-of-the-blue launch.
Promoted through their Instagram accounts, more than 100 million people downloaded Threads within a week of its launch in 100 countries, though the EU had to wait until December over regulatory concerns. Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future.
“A year after launch, we know what Threads isn’t, but we don’t know what it is,” said Emarketer principal analyst Jasmine Enberg.
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