Threads, Instagram's forthcoming Twitter clone, is launching amid a string of bad news for the Elon Musk-owned app.
) had already leaked well before now. It’s sort of like Instagram without the pictures; you can think of the Threads app almost like a slightly niftier version of the Instagram comments section, but as a standalone app, and with similar functionality to Twitter. Moreover, what’s so fascinating about its imminent launch this week is that the timing is about as perfect as it gets.
Musk in recent days, for example, announced that unverified users would see their access to Twitter sharply curtailed in an effort to combat “extreme levels of data scraping” — a move that set off an absolute firestorm, as well as a new round of protestations that Twitter is supposedly “over.
Be that as it may, though, there are only two certainties in life — and the guaranteed success of Instagram’s Threads app is not one of them. We will see, after Thursday, how many of you are serious about quitting Twitter and how many end up sticking around, kind of like all those people who promised to leave the US if Donald Trump won.
Come Thursday, users will be expecting to more or less recreate their Twitter experience inside the Threads app, via the kinds of features that Instagram has for years resisted adding to its own app. There are several massive fan communities that I know will be experimenting with Threads this week, to determine whether to shift the bulk of their activities there.
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