This startup wants you to like coffee-free coffee

Your next cup of coffee could be made without coffee beans.

New York Beyond Meat and Impossible Foods have persuaded customers to dig into cow-free burgers. Atomo Coffee wants to do the same for coffee.

The startup, which launched in 2019 and offered a limited release to the public in September, makes a canned cold brew designed to taste like coffee and give you a boost of energy — but it isn't made with coffee beans. Instead, the brand uses a combination of date seeds, chicory root and grape skin, plus caffeine, to mimic traditional coffee. Most of these ingredients are upcycled, the company said, meaning that if they weren't used by Atomo, they'd likely be thrown away.

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