This Luxurious New Hair Oil Is Inspired by Persian Beauty Secrets

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This Luxurious New Hair Oil Is Inspired by Persian Beauty Secrets
Malaysia Latest News,Malaysia Headlines
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Inspired by Persian beauty, The Hair Elixir is a lightweight, deeply healing hair oil.

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As a teenager in Chicago, Negar Mohammadi remembers her grandmother saying she looked “as beautiful as the fourteenth night” during her summer visits. It’s a classic Persian expression alluding to the halfway point of the lunar cycle, when the moon is at its fullest and most radiant. Her grandma shared a trove of Persian beauty secrets, too, always arriving with a glass vial of hand-mixed argan and pomegranate oil.

The oil became Mohammadi’s one-and-done haircare routine, but by the time she was living in New York and her grandmother passed away, she had to find alternatives. Even the priciest hair oils failed to mend heat and saltwater damage—Mohammadi is an avid surfer—and they didn’t smell nearly as good as her grandma’s blend. The formulas felt super luxe, but why weren’t they doing anything?

She quickly learned that almost every hair oil on the market features silicone as a main ingredient: “It gives the oil that really slippery, luxurious texture, but it doesn’t actually do anything for your hair,” Mohammadi explains. So she tried making her own, recalling the ingredients, texture, and scent of her grandmother’s concoction.

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