This is how automakers thank EV early adopters — with price cuts that hurt their value
, many of whom had similar concerns that they lost value.
"Like any technology if you're early in the transition to it, you risk everything from quality and performance problems to pricing contractions and feeling like you overpaid," Karl Brauer, executive analyst at iSeeCars.com, told Insider."There are going to be people who are unhappy about this." It's possible some shoppers will hold off on their electric car purchases, either in anticipation of further cuts or because trust was lost in a certain brand due to concerns their vehicles won't retain value, experts say.
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