‘This Is a False Advertisement’: X Ads Are Being Challenged By Reader Context

Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers have raised concerns about the tool heading into campaign season.

An Uber ad on X earlier this year promoted the idea that drivers can ‘#earnlikeaboss,’ only to receive a Community Note citing a study about Uber drivers’ average pay.

Fact-checking notes on X are making some advertisers more cautious about spending on the social-media platform.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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