Esports organization Gen.G announces it has raised $46 million in a funding round led by some big names in sports and entertainment.
Esports organization Gen.G announced Wednesday it has raised $46 million in a funding round led by some big names in sports and entertainment.
Gen.G CEO Chris Park, a former executive vice president at Major League Baseball, told CNBC that the $46 million investment further cements the"incredible excitement" around the growing esports industry."We were actually over-subscribed" in terms of potential investors and sponsors, he said.
Asia had been the bedrock of esports — organized, multiplayer video game competitions. Its expansion in North America, Europe, and Latin American — to name a few growth regions — in recent years has been due to the space being"the next generation of social, content and commerce," according to Yang.
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