Do you find the sound of show shining relaxing? That's exactly how this Denver man rose to ASMR YouTube fame.
It’s a scene straight out of the 2002 film “Catch Me if You Can.” While waiting for a delayed flight at Denver International Airport in 2011, Jason Dornstar spied an unattended shoe-shining stand and saw an opportunity to try his hand.
Sure, plenty of those subscribers are folks genuinely interested in the craft, eager to watch and learn from Dornstar’s methods and clear passion for his job. But another group of watchers entered his comment section a few years back: people watching the videos for the pleasant sounds of the shines and Dornstar’s soothing voice as he explained each step or quietly chatted with the customer.
Ever a good salesman eager to serve his audience, Dornstar has been labeling some of his videos as ASMR ever since. The rugged setting actually boosts his videos, Dornstar said, giving a raw and real feeling to his filming rather than something too sterile or staged. He’s upgraded his filming setup, going from an iPhone camera propped up against a cup of pens to three cameras to capture every angle of his process. Two Yeti mics collect crisp audio. His space is blanketed with purple noise-canceling foam mats.
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