Guitarmaker Reuben Cox of Old Style Guitar Shop created new sound that won over Taylor Swift and Phoebe Bridgers.
,” and it features testimony to the luthier’s deft touch from some of today’s favorites, from Andrew Bird to Phoebe Bridgers.
From a career as a film photographer to a luthier who refuses to sell anything outside his shop , to being a dad whose greatest delight is working in his basement workshop with his 13-year-old son building shelves, Cox seems to have stumbled upon some kind of tech counternarrative built out of discarded instruments and miscellaneous parts that were hanging around.
In accordance with this narrative, Cox’s shop feels like at once a glimpse into the past and maybe something from the not-too-distant future. It’s a small yet airy space, with a chaotic but somehow orderly arrangement of guitars, strings, and accessories. It’s got creaky floors that seem to reverberate each note from the instruments. In the back corner, there’s a non-operational fireplace where Cox keeps his workbench slash desk, riddled with tools and loose paperwork.
“It’s nice when people are like, ‘Oh yeah, this guitar, I love it,’” Cox said. “But when they actually use it on their record that must mean that the thing you made has some redeeming qualities.”But the real reward, Cox said, isn’t the famous hands who’ve strummed his creations.
FILE - Kim Gordon performs on stage during a concert at the Astra on June 7, 2022, in Berlin, Germany.As long as he’s around and there’s a need, Old Style, he says, will be a place to come and play an instrument, and then be able to ponder it for a while before purchase. Selecting a guitar is a highly personal decision, Cox admits, and that’s why every single instrument he produces sounds a little different and resonates a little differently with every individual.
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