This Bud's for investors. Buy the stock even if Bud Light sales never recover, says analyst.

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This Bud's for investors. Buy the stock even if Bud Light sales never recover, says analyst.
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The unloved parent of Bud Light, Anheuser Busch, is a buying opportunity, says Deutsche Bank, and that's even if sales of its top brand don't fully recover.

The summer haze settling over stocks doesn’t look ready to budge Thursday, with the S&P 500 index SPX in the throes of its longest losing streak since May.

In other corners of the market, the quarter has been less forgiving. Consumer staples, those things you can’t live without, have lost over 1%, perhaps reflecting the tougher economic times we are living in. Within that sector, though, is beer and one name that has indeed had a quartarius horriblis. The analysts pointed to recent Nielson data that showed ABI’s U.S. business currently down 12%, with Bud Light sales off 24% and the rest of its portfolio down 7%. But an analysis of distribution data shows ABI itself isn’t “losing shelf presence” as sales velocity is the primary driver of the decline, which bodes well if consumer sentiment improves, said Deutsche Bank.

Ahead of Thursday’s open, U.S.-listed Bud shares were up about 1.3%, tracking gains from its Belgian shares.

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