This all-woman Super Bowl ad pays homage to women in STEM
every time users tag @OlaySkin and use the hashtag #MakeSpaceForWomen on Twitter between January 14 through February 3, 2020. Olay hopes this will inspire the next generation of scientists, engineers, programmers and space explorers to “Face Anything.”
“We recognize that many industries have yet to reach gender parity, which is why we’re using our Super Bowl ad to feature fearless women who have been trailblazers in their own industries as a way to inspire people everywhere to get involved and support Operation #MakeSpaceForWomen,” said Eric Rose, associate brand director for Olay.
With roughly 36 percent of NASA astronauts being women, the all-female spacewalks happening now are purely coincidental, said Stott. “The thing that really impressed me about the first all-female spacewalk was that it wasn’t contrived in any way,” Stott said. “It truly fell out of the rotation for spacewalk assignments. It’s awesome that we’re now at a point where our mix of astronauts brings two women in space at the same time to perform a required task.”
Stott encourages young girls and women to believe in themselves and have the courage to take control of their dreams. “Pay attention to what you enjoy, and look for role models and other women that are present in these fields to be examples,” she said.
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