After 12 years of working in sales, Mandy Helwege quit her job to pursue digital art. In just half a year, her photoshopping gig has brought in $120,000 in revenue.
Turning creativity into a business model
But cuteness doesn't necessarily translate to glamour. As soon as Helwege's TikTok took off, orders flooded in, and she learned a couple of business lessons the hard way. Quickly, she paid $314 to start a commerce website on GoDaddy.com, which takes 2.3% plus 30 cents of every sale. She then went through her Instagram inbox and made a list of the first 350 people who requested orders.
Today, Helwege pays roughly $55 per month to host her website and run Adobe Photoshop and Lightroom on her personal computer. And with each piece now starting at $125, she makes more than double her monthly feesBy March, demand grew high enough for Helwege to hire her lone employee – and test her business's bandwidth. The next month, she upped Seeing Double Edits' monthly capacity to 230 reservations.
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