This 31-year-old went 'all in' on YouTube—now he makes $6 million a year. (via CNBCMakeIt)
series, which details how people around the world earn, spend and save their money.
"The level of enjoyment I get from the aquarium is just unparalleled to any other experience that I would be able to buy," the 31-year-old says. "This for me is the tank I would have set up as a kid when I was 12 if I had whatever I wanted."CNBC Make It | Beatriz Bajuelos Castillofirst profiled for CNBC Make It's Millennial Money
After breaking the $1 million annual income threshold in 2019 and making $5.1 million in 2020, Stephan is on pace to earn $6 million in 2021 after expenses, with $3 million coming from YouTube ad revenue and the rest coming from sponsorships and affiliates, as well as selling courses on the online platformHe achieved this growth by quitting his real estate career to focus on YouTube full-time, spurred in part by early coronavirus lockdowns that kept him at home making videos.
The house also has a full office, bedroom for his live-in assistant and office for his other employee, as well as a professional podcast studio complete with soundproofed ceilings. At the time of his pivot to becoming a full-time YouTuber in mid-2020, Stephan's channel had roughly 1.5 million subscribers and he was on pace to earn $1 million from YouTube for the first time.has around 3.5 million subscribers. As of early July, Stephan had already earned $1.42 million in ad revenue from his various channels for 2021.
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