People in Toronto started noticing a series of six-foot-high celebrity portraits popping up around town, but there was something a little off about them. Almost nobody guessed the truth about what it was. (From 2018)
Almost nobody guessed the truth about the images—that the portraits were actually of wax models from. Lusztyk had spent months shooting the images on site at the Madame Tussauds locations in Las Vegas and Washington, DC, where he shot the figures against a white backdrop, as if they were in a studio. He and his assistants worked in the morning, before the museum opened to the public.
The idea started as an experiment to determine if viewers could tell that the images were fake, but even Lusztyk was surprised at how realistic they looked. "Photographing them actually made them even more lifelike, because there’s no expectation for them to start blinking or breathing or moving," he says. "A photograph is a frozen image."
Lusztyk named the series "The Uncanny Valley Portraits," a reference to the idea, derived from robotics, that human simulations stir up increasingly uneasy feelings as they approach a perfect likeness to actual people. "Once people realize what they’re looking at, there is this sort of revulsion, or disgust," he says.
But the fact that many viewers don’t realize they’re looking at a wax simulacrum prompts other philosophical questions.
Perhaps no one is more photographed today than President Trump, so when Lusztyk heard that the Washington, DC Madame Tussauds was"They created it after the inauguration, and it’s a really good one in my opinion, so I was really excited to include it in the series," he says. "The Obama one's not so great."
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