On to Victory and Yea Alabama formed as NIL collectives after the NCAA loosened its restrictions on pay for student-athletes.
Auburn's Jason Campbell throws the ball during a game against Arkansas at Jordan-Hare Stadium in Auburn, Ala., on Saturday, Oct. 16, 2004. Campbell is now the general manager of NIL - football for Auburn's On to Victory collective.
Bill Lawrence, a partner at the law firm Burr & Forman in Birmingham, has advised On to Victory, Auburn’s NIL collective.“Because of what Auburn’s NIL collective has been able to do, and the amount of money it’s been able to generate for its athletes,” Lawrence said, “Broome has decided to forego his professional career in large part due to the NIL compensation he’ll be able to earn next year.
“Yea Alabama is the official NIL agency for student athletes at the University of Alabama,” McPhillips said in an email to AL.com. “Our purpose is to help facilitate licensing and endorsement deals for student athletes.”Kristi Dosh, founder of the Business of College Sports, said many collectives initially had a model where fans could pay between $9 to $100 a month via a membership tier to join.
Yea Alabama pledges that all of its income from subscriptions – starting at $18 a month – goes to student-athletes, and salaries for staff are fundraised separately.McPhillips has been leading Yea Alabama since the beginning. He has 17 years of experience working in sales and fundraising.
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