Pennsylvania-based Yuengling known as “America’s Oldest Beer” is having a moment.
— and four key rivals are mopping up in the meantime.
Meanwhile, sales of No. 2 Modelo Especial were up 13.2% for the week ended July 15, according to data from NielsonIQ and Bump Williams Consulting that was released on Monday., and its market share has grown to 8.1% year-to-date compared with Bud Light’s 8.5%. Pennsylvania-based Yuengling, known as “America’s Oldest Beer,” is having a moment, beer experts say. It’s distributed mainly in the eastern US, but has recently been expanding to more states, according to Bump Williams, head of the consultancy.
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