Daily News | There’s a new wave of bad Yankee Candle reviews on Amazon. Does that tell us anything about COVID trends?
, with the caveat that there’s no evidence suggesting the reviews are a “leading indicator” of rising rates.
difficult to definitively tie Amazon reviews with case increases — and cases don’t increase uniformly nationwide.One of COVID-19′s most distinctive symptoms is the loss of smell. Even after recovering from COVID-19, some people continued to reportone-star Amazon reviews for scented items — including candles and perfume — might be a clue that someone unknowingly had COVID-19.
Beauchamp used a Google Chrome extension to grab nearly 10,000 Amazon reviews of the four top-selling Yankee Candles between 2018 and 2021. From there, he calculated the percentage per week of reviews mentioning “no smell” or “no scent,” compared with the number of weekly reported U.S.Findings indicated that ‘no smell’ candle reviews could predict omicron spikes
“While reviews are still predictive of cases, that effect is weakening,” he told The Inquirer. “In the last few weeks, [reviews vs. case reports] have dramatically diverged, with ‘no smell’ reviews rising while official case counts continue to fall.”
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