With movie theaters in a nail-biting waiting game to reopen and films trickling on demand, a new study shows there’s room for both as most once-frequent moviegoers are eager to return
. Face masks and hand washing stations would make them feel most secure when they do.
The numbers look positive for theaters, but maybe not fantastic, as about one in five who have paid to watch recent Black Widow, Candyman, The Conjuring 3, Connected, Free Guy, The French Dispatch, Halloween Kills, The King’s Man, Mulan, No Time To Die, A Quiet Place Part II, Soul, The SpongeBob Movie: Sponge on the Run, Tenet, Another 39% of respondents say they would wait until the end of 2020 before considering buying or renting these films for viewing at home. And 16% preferred to pay for these films right now as opposed to waiting for a cinema.
Called “Film Fans Win When Theatrical and PVOD Thrive,” the survey is one of the many attempts to analyze the current state of movies during the COVID-19 pandemic as war of sorts has erupted over the post-pandemic movie world order — most publicly between that nation’s largest exhibitorStudios have promised that they need big-budget films to go theatrical but indicated they may revisit PVOD models for smaller titles.
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