Theater owners chief on Tenet delay and reopening cinemas during coronavirus
, the head of the National Association of Theatre Owners, the exhibition industry’s top lobbyist, says he is disappointed by the decision and is urging studios to start releasing upcoming movies as planned.
Distributors should stick with their dates and release their movies because there’s no guarantee that more markets will be open later this year. Until there’s a vaccine that’s widely available, there will not be 100% of the markets open. Because of that, films should be released in markets where it is safe and legal to release them and that’s about 85% of markets in the U.S. and even more globally. They should release their movies and deal with this new normal.
The economic challenges we face are very real. Without additional help from Congress, theater companies and employees will be in a very, very bad position. And that’s not unique to movie theaters. There are lots and lots of businesses that are struggling to survive this.When we started this battle in March and April, everyone anticipated that the closures would cause economic pain, but they thought this would be done by early July.
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