Professor Kole Omotoso died in Cape Town yesterday at age 80.
Professor Kole Omotoso, best known in South Africa for portraying the “Yebo Gogo” man in Vodacom’s early TV commercials, passed away on Wednesday, 19 July 2023.“We are deeply saddened by the news of the passing of Prof Omotoso, who is one of the country’s respected academic and playwrights,” said Vodacom CEO Shameel Joosub.
“At Vodacom, we remember him as an iconic figure who helped put brand Vodacom on the map through the inventive ‘YeboGogo’ advertising campaign that went on to win several advertising accolades.”“[He played] a significant role in inserting brand Vodacom, a brand with deep African roots, in the national conscience,” he said.Prof Omotoso was born on 21 April 1943 in Akure, Ondo state, Nigeria. He obtained South African citizenship in 1999.
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