Apple tops Forbes’ annual look at the world’s most valuable brands for the 9th straight time
for the ninth straight time. The brand of the tech giant is worth $205.5 billion, up 12% over last year. It is the first time a brand crossed the $200 billion threshold.
While Apple maintains its spot at the top, Google is closing fast with a value of $167.7 billion, up 23%. The Apple brand was worth more than twice as much as the ubiquitous search brand just four years ago.according to StatCounter While many global consumer brands struggle with the changing habits of their customers, the biggest tech brands continue to be juggernauts. Microsoft and Amazon round out the top four and both jumped more than 20% in value.One tech brand that was dinged over the past 12 months is Facebook, which ranks fifth overall. It was the only brand in the top ten to fall in value, to an estimated $88.9 billion, down 6% from last year. The number of active Facebook users reached 2.
U.S. companies landed 56 brands among the top 100, as well as 80% of the top 10. Germany , France and Japan were the next most prolific countries of origin. Brands from 16 countries made the final cut.
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