Some of the world’s biggest businesses were in crisis management mode last year, picking up the pieces of reputations shattered by scandal. While many corporations have yet to regain the trust of stakeholders, others have made strides, propelled by a commitment to corporate responsibility.
In today’s world, corporate responsibility is as essential to business success as financial performance, and organizations that have adopted a more thoughtful approach to corporate responsibility have undoubtedly positioned themselves to win hearts and minds in the court of public opinion. “That is the strategic opportunity for any given business today,” Hahn-Griffiths says.
No company has demonstrated its commitment to corporate responsibility quite like Lego. The Danish toymaker rose two spots to claim the No. 1 position on this year’s list thanks to its steadfast, evident even in the colorful building blocks with which the business has become synonymous. Last year, Lego started producing pieces made from plant-based polyethylene, the first of many steps toward achieving its mission of making all bricks sustainable by 2030.
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