Reference Festival, a Berlin-based fashion organization, is taking animalcrossing’s fashion potential one step further with a virtual fashion show of Animal Crossing avatars.
. We connected on a call right after, and thought it’d be a fun way to collaborate!” Chung and Goehring tellThe final show takes the form of a three-minute video, and like a prestigious IRL fashion event, it’s soundtracked by Michel Gaubert. “This is the first all digital fashion show I have worked on, and I approached it the same way I would approach a physical show, which is instinctively,” Gaubert says.
All-in-all, the final video is not that different from a real fashion show. Although, who’s to say what’s real nowadays? As Goehring describes it, putting together the event was quite similar to prepping a physical fashion show or shoot. “To be honest, [we prepared] very much like a normal pull in the first stage when working on a shoot: I went through my favorite collections of the season and picked the looks,” he says. Of course , as in any fashion editorial, there were a few wrinkles.
So will specific brands follow suit and stage their own Animal Crossing runways? Can we kiss dreams of Milan Fashion Week goodbye and instead pray we can find a Nintendo Switch? Let’s not go quite that far. Goehring says replacing IRL runway shows isn’t the point. “It’s just a fun project between two fashion industry related gamers. High-five, Kara!” he cheers.
To Gaubert, the video represents a joyous escape from the physical world. “You can live your life in a game as you like while being stuck at home, and you can wear your favorite looks from Undercover, Prada, and Raf Simons as you buy turnips or plant red mum flowers in a gender-free environment.” Doesn’t sound like a little slice of paradise? Though like anything good these days it comes at a cost.
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