Running shoes, dry shampoo, and a new wine brand from...Cameron Diaz?
, which combines a half-marathon run with yoga, music, and other activities, will be based online this year for the first time in the festival’s history due to COVID-19. Another first for Lululemon this season: The brand will release a collection of limited edition SeaWheeze gear through their website starting today.
The company usually hosts the festival at its base in Vancouver, and releases new limited edition products that can be found only at the festival for just one week. Now that the half-marathon will be virtual this year, Lululemon decided to release the exclusive collection online as well. This year’s SeaWheeze line features high-performance women’s and men’s running gear, plus cotton pieces in colorful Lululemon prints and designs .
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